Ana Cristina Guilherme, Brand Storyteller, Consultant & Trainer will be presenting “Unique Brand You”
She does what she love most: making companies and people fall in love with who they are and what they do, through their brands: Brand Storytelling, on a new level of Branding: the emotional value and purpose of the brands. The stories are what move us, they mold our cultures and traditions, they are part of our DNA, and more than that: they are timeless because they speak directly to the heart.
A life of passion for Tourism / Hotel Management, highlighting her legacy in the Tivoli Hotel & Resort (Portugal and Brazil), during her 5 years as Brand Manager, the word that she chooses to define this phase is absolute dedication to the large project of total rebranding, repositioning and disruption through new concepts, a revolution that positively marked national and international Hotel Management. She was also at the Sheraton Algarve Hotel & Pine Cliffs Resort Luxury Collection by Starwood, as PR & Marketing Manager, at which time she decided to take on new challenges, continue to grow and evolve, because she believes that there is a moment in life where it is necessary to fly higher and discover that the legend of Icarus is a fraud after all. Other brands are part of her professional path: Regency Hotels & Resorts and Club Med
With certification in International Storytelling & Creative Brand Narrative, Post-Graduation in Marketing: Communication and Image by IADE, Bachelors degree in Tourism and Management of Touristic Companies by INP, International Executive Coach & Mentor and Practitioner of Neurolinguistic Programming: she joins the more academic areas with human sciences: We are 1st Emotional Beings then logic comes second.